SMART FOODSERVICE STORES

Most of us can agree on at least one thing: Grocery advertising pretty much sucks. (You know, lots of starbursts, big prices, exclamation marks (!!!) and unflattering photos of raw ground beef.) Luckily, we had a great client who was totally willing to try something else, and unafraid to take a good-natured swipe at competitors Costco and Sam's Club. Lo and behold, it worked like crazy. Art Director: Bob Vandehey.