MOUNTAIN HARDWEAR

Truth be told, I skipped this photo shoot because I value my life. The images were shot by MH athlete-endorsers while on expeditions to the Himalayas and South Pole—while I sat at home on the couch eating goldfish crackers. Tag line (which I wrote, too): Performance Elevated. These were used as in-store supergraphics and as full-page placements in sport climbing magazines such as Rock & Ice. Art Director: Christopher Pollock.