LEATHERMAN TOOL

When you build a great product in America, cheaply-made foreign knock-offs are never far behind. So we traveled across America to capture stories (including this web video series) that drove home an important point: A Leatherman multi-tool is a unique, American-made product used by people with a uniquely American story to tell. Other campaign elements included banner ads, paid social media, TV/video pre-roll and a Father’s Day giveaway. Art Director: Josh Schield. Directors: Caleb Booth, Brian Baldwin/Droptree Productions.